Kunal Patil, an NYU Stern School of Business graduate, had spent more than a decade in investment banking and financial services before starting WorkIndia. And, like most good creations, this too was born out of necessity. Sometime in 2015, Kunal was on the lookout for data entry freelancers in Mumbai, and it turned out to be a struggle. Despite portals like BabaJobs and Quikr Jobs, job discovery and recruitment in the blue- and the grey-collar segment was largely broken. This was primarily because unlike the white-collar workforce that relied on job sites, online ads, and other formal sources for information, blue- and grey-collar workers were dependent on informal references from friends or family. There was no organised platform that could match these job seekers with relevant recruiters and opportunities. WorkIndia set out to fix this problem for a blue/grey collar economy that is said to be the largest in the world. “We wanted to provide meaningful livelihoods to 23.7 crore blue-collar individuals,” Co-founder and CEO Kunal tells YourStory.

Fully automated hiring marketplace The startup built a fully automated platform that enables geo-tagged, dynamic, algorithm-based hiring that requires minimum or no human intervention. Recruiters post jobs classified by category (telecaller/BPO, delivery executives, field sales, receptionists, peon/office boy, counter sales/retail, data entry, security guards, housekeepers, drivers, etc.) and level (fresher, experienced). Candidates, on the other hand, browse through job opportunities that match their skills and geo-location, and apply through a single click or a call. Kunal explains, “Earlier, candidates would apply for a job and wait for a revert, which could take days or months. We gave them the power to call an employer directly and set up a face-to-face interview to get hired. Employers too got a chance to reach the blue/grey collar segment digitally, which wasn’t possible earlier.”

Also, the advent of Reliance Jio in 2016 and its penetration into the nooks and crannies of India made it possible for blue/grey collar workers to gain access to affordable internet 24X7. The ripple effects of Jio have been felt in almost all sectors. Jatin Jakharia, Co-Founder and COO, WorkIndia, says, “When we started in 2015, we thought that the internet was a problem. But, Jio solved that. Now, the blue- and grey-collar individuals regularly use apps like WhatsApp, Facebook, and YouTube. What we are showing them is that besides entertainment, the smartphone can be used for finding a meaningful job too.”

Read more at: https://yourstory.com/2020/01/recruitment-startup-workindia-blue-collar-jobs-swiggy-zomato


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